Research Design And Methodology Of The Social Sciences

CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 3.0 Introduction. This chapter presents the methodology used in carrying out the research. It describes the type and source of data, the study area, the target population, sampling methods and techniques used to select the sample size. The chapter also describes data collection and analysis techniques. 3.1Research Method There are two general methods in the social sciences: quantitative and qualitative research. Mouton and Marais (1990) define the differences between quantitative and qualitative research on the basis of the operational specificity of concepts, hypotheses and methods of observation. It is, however, important to bear in mind that these approaches to research do not represent mutually distinct components of a typology. It is better to conceive of them as representing relative points on a scale. While a qualitative study concluded with tentative answers, these answers formed the basis of future quantitative studies (Leedy, 1993). In this study there was a blending of both approaches with a greater leaning towards the qualitative method. Qualitative research is an umbrella term that covers a variety of styles of social research. What actually separates qualitative research and gives it its distinctive identity is the fact that it has its own approach to the collection and analysis of data that marks it as quite different from its quantitative counterpart. According to Denscombe (2003), qualitative research is aShow MoreRelatedA Methodology For Conducting Design Science1283 Words   |  6 Pagespurpose was? The purpose of the article is to develop a methodology for conducting design science (DS) research in information systems (IS). The purpose is clearly stated in the abstract session of the paper and in defining objective solutions. 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